Charity Spotlight:
Alex's Lemonade Stand 🍋

We are calling on all our Rooster families to come together and help fundraise money for our spotlight charity Alex’s Lemonade Stand. Setting money aside for a cause is something many of our Roosters have been doing within our Spend, Save and Give framework. With over a million families globally, imagine what we could raise if we all came together to put some of our pocket money to a great cause?

With Lemonade Days coming up from June 5 – 13, there’s also an opportunity to get your kids showcasing entrepreneurial skills while raising money for a great cause!

To add to that, RoosterMoney have donated $500 to get us going, and will continue to donate $1 for every family that you refer who signs up to Rooster PLUS. Read on to find out more about what Alex’s Lemonade Stand do and how you and your kids can take part 👇

The story behind Alex's Lemonade Stand 🍋

Alex’s Lemonade Stand Foundation was founded by Alexandra ‘’Alex’’ Scott.

When she was just four years old, Alex held her first childhood cancer fundraiser in her front yard in the form of a lemonade stand and raised over $2,000. By the time of her death in 2004, Alex raised $1 million and inspired a legacy of hope and cures for childhood cancer.

Alex’s story is a moving and inspirational one which you can read more about here.


Getting involved in Lemonade Days fundraising campaign 💰

We’re excited to introduce Alex’s Lemonade Stand to our Rooster Community and encourage our Rooster Families to get involved in their annual Lemonade Days campaign. Last year alone, over $1 million was raised for childhood cancer research and we’re excited for everyone to get involved in helping them hit that again 🎉

Up and down the country, kids and families can follow the footsteps of Alex and set up their own Lemonade Stand to help raise funds to beat childhood cancer. You can download some awesome stand materials here and have your kids’ creativity come through with their stands 🎨.

If a lemonade stand is not your child’s jam, there are other ways to raise money and we’ve pulled together a list of alternative ideas here!


Where should you donate the money you've raised?

We’ve set up a RoosterMoney fundraising page where you can add the money you’ve raised! By adding your funds raised here, we can all see how far we come and how much we achieve when we all come together as a community 💙

Alternatively, if you’d like to set up your own fundraising page with Alex’s Lemonade Stand, you can do so here.

Other ways to help Alex’s Lemonade Stand 🤗

1. You can help raise money by referring a friend to RoosterPLUS and we’ll donate $1 on your behalf.
To refer a family to RoosterMoney, open the app, tap ‘Explore’ and click ‘Refer’📲

2. Of course, if your child wants to support ALSF by donating some of their allowance, that would be great too!
They can use the Give Pot in the app and search for Alex’s Lemonade Stand in the JustGiving directory 🕵️‍♀️

Share your efforts with us on Social 📸

As we’re sure you’ll be super proud of your child’s involvement in Alex Lemonade days, we also get that warm feeling in Rooster HQ when we get to see what our Rooster families get up to 🥰. So please do share your family’s efforts on Instagram or Twitter with us!

Don’t forget to tag:

@roostermoney_us and @alexslemonade on Instagram

@rooster_money and @AlexsLemonade on Twitter

Every few months, we will spotlight a different charity to put our support behind. So if you have a cause that’s close to your heart and would like to raise their profile through RoosterMoney then please do reach out by tapping ‘Contact us’ in-app or emailing us at