New research reveals money, clothes, accessories and books as the top asks on kids’ Christmas lists this year
- Majority of British parents (56%) say physical Christmas presents like scarves, toys and cash are more ‘special’ than digital gifts like virtual gift cards, according to research from NatWest Rooster Money.
- 65% of kids say they’d be happy with money, digital currency or gift cards to spend on what they want - over actual gifts, with some (25%) even saying they’d prefer money-based gifts.
- Physical or virtual, parents expect to spend an average of £251 fulfilling their children’s lists in 2022.
- If giving money, British parents are most likely to give cash (49%) (which 55% of kids prefer too) - but bank transfers are becoming popular amongst 27% of parents.
Children have revealed what they want for Christmas this year – including new clothes and the latest accessories (26%), money (19%) and books (17%).
A study of 1,000 children (aged six to 16) identified what’s at the top of the modern kid’s wish list this year, with a quarter (25%) saying they’d rather receive cash, digital currencies or gift cards to spend how they please over physical gifts. 14% also said they’ve got virtual currencies for games like Minecraft, Roblox and Fortnight on their list.
Arts and crafts sets (15%), tablets, smart phones (15%) and pyjamas (15%) also emerged on the top 20 list of desired Christmas presents. The items that narrowly missed out included musical instruments and cameras – and even NFTs – highlighting how times have changed since the average parent last wrote their own list for Santa.
The same research also polled 1,000 parents and revealed they expect to spend an average of £250.70 fulfilling their kids’ wish list this year. This suggests families are determined to still make Christmas special, even as the cost of living bites.