Kids’ economy 2022/23: Pocket money annual report reveals children’s earnings outpace inflation

British kids have had their pocket money shielded from inflationary pressure by their parents and guardians over the past year, the most in-depth study of the UK’s youth economy in 2023 has indicated.

The latest findings from NatWest Rooster Money’s annual Pocket Money Index report show that kids’ average annual income has increased by 11% in 2022/23, working out at £6.42 per week. This is despite pocket money routines becoming far less consistent, with only 57% of kids receiving a regular allowance – down from 65% in 2021/22 – as the cost of living crisis has persisted.

Instead of committing to fixed recurring payments, parents have indexed more heavily on one-off payments (which accounted for 39% of earnings in 2022/23, up from 34% in 2021/22), using moments like special occasions and good behaviour as opportunities for extra generosity.

Entrepreneurial kids, meanwhile, are turning more to side hustles to keep up a steady stream of income – with those who do raising an average of £50.84 each outside of chores (16% more than they did in 2021/22). Average earnings for babysitting rose 24% to £20.55, revenues from reselling possessions like clothes crept up 6% to £26.26, and tutoring benefitted from a huge premium, with earnings per job soaring 102% to £16.95.

A deeper dive into the study of over 125,000 kids’ pocket money data follows…

While many would expect pocket money to rise with age, in 2022/23 it was 16-year-olds who enjoyed the highest weekly pay cheque, at £12.75. 17-year-olds took home a slightly lower £12.59 – perhaps a nod to increasing financial independence starting to set in. It was six-year-olds who saw the biggest pay rise, welcoming 34% year-on-year growth to reach £3.94.

The top-five most lucrative chores of 2022/23 were cleaning the car (£2.46 per-job average), helping with the shopping (£1.11), hoovering (£0.96), doing the laundry (£0.67) and helping in the garden (£0.64). But clearly pay isn’t everything, as the top-five most commonly completed chores were different: making the bed, emptying the dishwasher, clearing the table, cleaning the bedroom and looking after a pet. Other earners included Duolingo lessons, smiling for photos, learning to code, making Dad a coffee, or even spending quality time with the family.

Nearly half (47%) of parents made completing chores a condition of regular pocket money, but there was also a massive boom in ‘boosts’ – that is, one-off payments kids receive as top-ups. Reasons ranged from tooth fairy visits (£3.24), birthdays (£47.01) and good school results (£15.98) to simply doing homework (£6.76) or being good (£13.21). And maths is the most common subject for school-related boosts, fetching £8.12 a pop.

Rooster Money kids saved an average of 8% (equivalent to £27.94) of their earnings over the course of the year – an impressive feat given persistent inflation. Examples of targets kids actually managed to reach include saving £1,000 to put into a savings account, £200 for an iPhone and £900 for a travel fund.

There were some highly ambitious savings goals in the mix too, including becoming a ‘millionaire’ by saving £999,999.99, buying a £300,000 house for Mum, bagging a state-of-the-art grand piano for £75,000, and of course the timeless ambitions to own all manner of supercars.

The number of goals set for gaming currencies shot up by a huge 220% in 2022/23 – taking it from 11th most-popular savings category right up to fifth.

As we settle further into the post-Covid era, the most popular places to spend in 2022/23 were dominated by brands with a physical presence, suggesting brick and mortar will still be important to the next generation of consumers. The top five included Co-op, Tesco, McDonald’s and Sainsbury’s, while digital brands like Amazon, PlayStation and Xbox slid down the rankings. Public transport rose two spots, to number seven, again suggesting a return to being out and about – and with it, an increase in independence and freedom.