Press Release: NatWest Rooster Money announces free kids’ card subscriptions for NatWest Group customers

One of the UK’s leading pocket money apps is making its prepaid kids’ debit card
subscription free for NatWest Group customers, for up to three children
Each Rooster Card subscription is worth £1.99 a month or £19.99 per year, putting
the offer at an annual value of up to £65.67*
The changes will give more children access to hands-on financial education and
help families instill good habits during the cost-of-living crisis and beyond
NatWest acquired Rooster Money in 2021 and this pricing change extends the
Group’s commitment to helping kids get to grips with money early, for a bright
financial future

NatWest Rooster Money has updated its pricing to give NatWest Group customers free access to its popular prepaid kids’ debit cards subscription, for as long as they’re with the bank. In addition to its already-free pocket money app, households with the bank will enjoy access to free Rooster Card subscriptions for up to three children aged six to 17.

This extends the previous 12-month free subscription offer to NatWest Group customers, giving families access to financial tools to help their kids learn for as long as they’re with NatWest, Royal Bank of Scotland or Ulster Bank with an annual value of up to £65.67.

The move follows NatWest Group’s acquisition of Rooster Money in 2021 and the latter’s subsequent rebrand as NatWest Rooster Money in 2022, which made NatWest the only high-street bank to offer a kids’ prepaid debit card and pocket money app. Following the relaunch, NatWest Rooster Money went on to double the number of active families on its platform in 2022.

“NatWest Rooster Money is dedicated to giving kids a head start with money. We’ve seen huge growth of Rooster Money over the past year, both in the open market and for NatWest customers, as families want to get their kids engaged with making considered spending and saving choices. Our subscription offers great value at £1.99 a month, or £19.99 a year, and this is an exciting opportunity to be able to offer still more value to our NatWest customers, especially at a time when we are all feeling the crunch on our family finances.”
Will Carmichael, CEO of NatWest Rooster Money

“At NatWest, we want to be the easiest bank for parents and the most relevant and engaging for young people. We're dedicated to supporting the younger generation at every age and stage of their life, which is why we're thrilled to be able to extend that commitment by making NatWest Rooster Money even more accessible for NatWest customers. This extra benefit could help to reduce families' outgoings during a particularly tricky time for the country, whilst giving their children the tools to build a solid financial foundation for their future.”
Miles Hillier, Head of Youth and Families Banking at NatWest

The free subscription launch marks a continuation of the NatWest Group’s commitment to championing potential. With accounts ranging from First Saver through to Student Banking, NatWest has prioritised supporting young people for decades. This is brought to life by youth initiatives such as its free financial education programme, MoneySense – started over 25 years ago – and more recently its Thrive programme. Launched in partnership with Marcus Rashford and the National Youth agency, it brings together a network of community centres across the country to improve young people’s financial confidence and equip them with skills for life.

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Editors notes:
*This is based on the cost of 11 months of the £1.99 subscription for three Rooster Cards, as customers market-wide can already get their first month’s subscription for free.

The information contained in our press releases is intended solely for journalists and media and should not be used by consumers to make financial decisions. Terms and conditions apply to any products or services mentioned in our press releases.

Card for ages 6-17. Offer eligibility criteria and T&Cs apply. apply. Rooster Card subscription is free for current NatWest, Royal Bank and Ulster Bank customers for as long as they retain their account. Other fees may apply.